Product Management

Product management is essential for bringing in innovative ideas for accelerating the growth of business. It is a crucial organizational role that involves managing a product and its lifecycle right from the idea conception to the final launch and marketing. Product management roles are quickly gaining popularity, especially in the entrepreneurial individuals. Every organization that builds products and technologies for external or internal customers, needs product management experts to strategize and plan the product life cycle and draw maximum benefits for the business by marketing it to the target market.

The Product management training course helps candidates learn the strategies and core skills that form the basis of product management. This certification course will help you acquire in-depth knowledge of all the important aspects of product management like idea creation, product strategy, roadmap, planning and marketing.

What’s included in this Product Management Certification Course?

• Completion Certificate
• Highly Qualified, Certified, and Accredited Trainers from all over the world
• Comprehensive course material for professional learning
• Hands-on experience
• Industry Driven case studies
• Mock Tests for practice

Why consider Product Management certification?

A Product Management certification course will enhance your skills and knowledge in the product strategy to execution journey.We offer to help candidates gain expertise in strategic planning, roadmap, product marketing, product management framework and placement at the most competitive pricing in the market.

Who Should Attend?

Professionals who wish to expand their career in product management or candidates who want to enhance their existing knowledge and skills or entrepreneurial individuals can attend this course to boost their career as a product manager.

This course offers great benefits for-

• Business managers and leaders
• Professionals who are directly responsible for product or portfolio strategy
• Professionals who play a more indirect role in product management like in sales, marketing, operations, finance, or R&D.
• Product specialists at organizations focused on using technology as a competitive gamechanger.
• Professionals wanting to take on a more formal product management role.
• Entrepreneurs who are planning to launch their products in the market.

What Product Management Certification Offers?

For Professionals

• Innovative Product management ideas
• Ability to manage the entire product lifecycle.
• Professional Upskilling
• Career growth and better monetary benefits.
• Recognition in the industry

For Employers

• Creative product solutions
• Enhanced creativity and innovation at the workplace.
• Improved business growth
• Increased business value and credibility in the market.
• Expert Product managers

Why Choose ThoughtAgile?

• Flexible learning methods and styles to suit the needs of the learner
• Most competent pricing in the industry
• High quality learning resources
• Experienced and highly skilled trainers

DAY 1

• The three key players of Product Management.
• Product Management skills.
• Strategic Deliverables:-Market Needs,-Ideation of Product &-Business Case
• Product Lifecycle (roadmap)
• 6 P’s of Product Management
• Swot analysis and user profiling / buyer personas (exercises)
• Forming the team
• Assignment (Product ideation

DAY 2

• Planning
• Voice of the Customer
• Opportunity outlook-Competitive Analysis-Segmentation
• Requirements-User Profile-Use Case Scenarios
• Market fit validation-Forecasting-Pricing
• Design Thinking
• Brainstorming & workshops (exercises)
• Stakeholder engagement

DAY 3

• Business Plan / Case-Benefits Management-Development Approach –Build, Buy or Mix-Agile or Waterfall (or lean or hybrid)
• Vision & the Roadmap (exercises)
• Performance Management / KPI(exercises)
• Exit Criteria

DAY 4

• Hypothesis Creation & Validation
• MVP
• Feature Lists & backlogs
• Prototyping, Pilots & Beta tests (& Big bang)
• Review Positioning
• Customer Acquisition & Retention
• Work Breakdown Structure & Network (exercises)

DAY 5

• Product release
• Feedback Capture
• Sales & Marketing
• Refine marketing Plan (exercises)
• Measure Performance
• End of Life cycle Activities
• Lessons Learnt / Retrospective

ASSESSMENT

• Open book, 2 Hours assessment.
• Minimum 70% to Pass

Number of questions: 80 multiple choice questions
Duration of the test: 120 minutes
Minimum Pass marks: 70%
Language: English Only

1. What are the prerequisites for this course?
There are no prerequisites for attending this course. It will be beneficial to go through the
Scrum guide before attending the training.

2. How do I enroll for the Product Management training course?
In a few simple steps, you can enroll for this online training course:

• Visit the Thought Agile Page and search for the Product Management Course
•  Select your training mode.
• Click on enroll
•  Fill in your details
•  Complete the payment process for successful enrolment

3. Who are the trainers for the Product Management course?
At Thought Agile, the instructors of the Product Management Course are the renowned
industry experts from all over the World.

4. What is the relevance of this course in today’s market?
A Product Manager is expected to plan every step of the product life cycle starting from the idea initiation to strategy, roadmap, feature definition, marketing plans and launching. An expert product manager will be an asset to any organization that builds products for internal or external customers.
As a certified Product manager, professionals will notice a sharp increase in their career
growth because nowadays organizations are looking for candidates who have all the skills and knowledge required for managing the product at every stage of its life.